WhatsApp Business API
Get started with WhatsApp Business API to interact with customers and send notifications using our user-friendly software and APIs on the world's most popular messaging app.
Communication
Simply and securely send WhatsApp messages with APIs. Integrate WhatsApp with the Programmable Messaging API, or orchestrate multichannel, multiparty interactions using the Conversations API.
Notifications and marketing
Manage customer support and sales interactions on the channels your customers prefer with the Conversations API. Update customers on their delivery progress and offer two-way, self-service notifications.
Create engaging customer experiences with WhatsApp
Communication capabilities
One of the main features of WhatsApp Business API is its communication capabilities. With the Programmable Messaging API, businesses can easily send WhatsApp messages using APIs. Additionally, the Conversations API allows for orchestration of multichannel, multiparty interactions, making it easy to manage customer support and sales interactions on the channels that customers prefer.
Notification and marketing features
Another key feature of WhatsApp Business API is its ability to handle notifications and marketing. With the Conversations API, businesses can offer two-way, self-service notifications, and update customers on delivery progress. This makes it easy to manage customer interactions and deliver relevant marketing messages.
Management
The platform also offers a range of management features, including the ability to send feature-rich communications. This is possible through various endpoints developed by WhatsApp Business API, such as sending text messages, sending location messages, and getting account phone numbers and messages. Users can also create new accounts and edit existing ones through the API. WhatsApp Business API offers a range of management tools, including the ability to add and manage phone numbers, users, and contacts. Users can also send messages, manage messages, and perform account-related tasks such as getting the account phone number and sending mass messages
Message counter and security
In order to ensure that messaging remains secure and manageable, there is a built-in message counter that blocks sending messages once a certain number has been reached. This number can be set in the general API configuration.